Lotsa Slots
YouTube Integration Campaign

overview

Increase brand awareness and user engagement for the Lotsa Slots mobile game.
  • Client:
    Lotsa Slots
  • Status:
    Completed
  • Number of Collaborations:
    3 integrations
  • Geography:
    United States
  • Budget:
    Small
  • Channels:
    YouTube
  • Client:
    Lotsa Slots
  • Status:
    Completed
  • Number of Collaborations:
    3 integrations
  • Geography:
    United States
  • Budget:
    Small
  • Channels:
    YouTube

Objective:

Increase brand awareness and user engagement for the Lotsa Slots mobile game.
  • Client:
    Lotsa Slots
  • Status:
    Completed
  • Number of Collaborations:
    3 integrations
  • Geography:
    United States
  • Budget:
    Small
  • Channels:
    YouTube

Execution Strategy

  • Content Format:
    • 60-second integrations within existing content on True Crime channels.
    • Collaborations with Misery Machine, Mind Behind The Crime, and TruRed Crime Vault.
  • Target Audience:
    • Focused on US-based viewers, particularly those interested in True Crime content.
  • Campaign Timeline:
    • Discussions started on February 6th.
    • Videos went live from March 8th to March 11th.
  • Campaign Highlights:
    • Achieved a combined total of 999,000 views from Misery Machine and Mind Behind The Crime.
    • Strong relationship with the agency ensured smooth execution and quick resolution of any difficulties.

Challenges And Insights

  • Mind Behind The Crime:
    One of the first integrations for this channel, they performed well with over 200k views. Despite not reaching the 1 million cap, the negotiated deal proved beneficial, and the views achieved were still impressive for a first-time integration.
  • TruRed Crime Vault:
    Specific view metrics unavailable, but expected to contribute to overall campaign success.
  • Misery Machine:
    Known for their unique and engaging ad delivery, resulting in high viewer engagement and attraction for the Lotsa Slots integration. This channel's approach resonated well with their audience, contributing significantly to the campaign's success.

Challenges and Insights

  • Mind Behind The Crime:
    One of the first integrations for this channel, they performed well with over 200k views. Despite not reaching the 1 million cap, the negotiated deal proved beneficial, and the views achieved were still impressive for a first-time integration.
  • TruRed Crime Vault:
    Specific view metrics unavailable, but expected to contribute to overall campaign success.
  • Misery Machine:
    Known for their unique and engaging ad delivery, resulting in high viewer engagement and attraction for the Lotsa Slots integration. This channel's approach resonated well with their audience, contributing significantly to the campaign's success.
  • Mind Behind The Crime:
    One of the first integrations for this channel, they performed well with over 200k views. Despite not reaching the 1 million cap, the negotiated deal proved beneficial, and the views achieved were still impressive for a first-time integration.
  • TruRed Crime Vault:
    Specific view metrics unavailable, but expected to contribute to overall campaign success.
  • Misery Machine:
    Known for their unique and engaging ad delivery, resulting in high viewer engagement and attraction for the Lotsa Slots integration. This channel's approach resonated well with their audience, contributing significantly to the campaign's success.

Results:

  • The campaign successfully generated significant visibility, with nearly 1 million views from the two tracked integrations.
  • Misery Machine's engaging ad delivery played a crucial role in driving high engagement.
  • The Mind Behind The Crime’s performance, although under the cap, showed promising potential for future collaborations.
  • The smooth execution and strong agency relationship were key to the campaign's efficiency and effectiveness.

Results:

  • The campaign successfully generated significant visibility, with nearly 1 million views from the two tracked integrations.
  • Misery Machine's engaging ad delivery played a crucial role in driving high engagement.
  • The Mind Behind The Crime’s performance, although under the cap, showed promising potential for future collaborations.
  • The smooth execution and strong agency relationship were key to the campaign's efficiency and effectiveness.

Key Takeaways:

  • Engaging Ad Delivery:
    Channels with unique and engaging ad delivery methods can significantly enhance campaign performance and audience connection.
  • First-Time Integrations:
    Newer channels can still deliver strong results, and favorable deals can be negotiated to benefit both parties.
  • Agency Collaboration:
    Strong relationships with agencies ensure quick problem resolution and seamless campaign execution.

Key Takeaways:

  • Engaging Ad Delivery:
    Channels with unique and engaging ad delivery methods can significantly enhance campaign performance and audience connection.
  • First-Time Integrations:
    Newer channels can still deliver strong results, and favorable deals can be negotiated to benefit both parties.
  • Agency Collaboration:
    Strong relationships with agencies ensure quick problem resolution and seamless campaign execution.

Results:

  • The campaign successfully generated significant visibility, with nearly 1 million views from the two tracked integrations.
  • Misery Machine's engaging ad delivery played a crucial role in driving high engagement.
  • The Mind Behind The Crime’s performance, although under the cap, showed promising potential for future collaborations.
  • The smooth execution and strong agency relationship were key to the campaign's efficiency and effectiveness.

Campaign Coordination: