overview

Increase downloads of the AFK Journey app.

Objective:

Increase downloads of the AFK Journey app.

Content Format:
- 6 integrations within existing content.
- 1 dedicated video.
Target Audience:
- Focused on Pokémon channels, as per client's request.

Campaign Timeline
- From March 30th to April 1st.
Campaign Highlights:
- Achieved over 720,000 views across all collaborations.
- Clean and fast process managed across two time zones: US (creators) and China (brand).

Dedicated Video Performance:
One-third of the campaign budget was allocated to a dedicated video that underperformed. In contrast, the integrations met or exceeded their view targets, proving to be more cost-effective.
Time Zone Coordination:
Managing the campaign across US and China time zones required meticulous planning to ensure smooth execution and timely content releases.

Dedicated Video Performance:
One-third of the campaign budget was allocated to a dedicated video that underperformed. In contrast, the integrations met or exceeded their view targets, proving to be more cost-effective.
Time Zone Coordination:
Managing the campaign across US and China time zones required meticulous planning to ensure smooth execution and timely content releases.

Dedicated Video Performance:
One-third of the campaign budget was allocated to a dedicated video that underperformed. In contrast, the integrations met or exceeded their view targets, proving to be more cost-effective.
Time Zone Coordination:
Managing the campaign across US and China time zones required meticulous planning to ensure smooth execution and timely content releases.

The campaign successfully generated significant visibility with over 720,000 views.
Despite the dedicated video's underperformance, the integrations performed exceptionally well, delivering strong ROI in terms of views.
The campaign facilitated a clean and fast process, ensuring seamless coordination between creators and the brand.

The campaign successfully generated significant visibility with over 720,000 views.
Despite the dedicated video's underperformance, the integrations performed exceptionally well, delivering strong ROI in terms of views.
The campaign facilitated a clean and fast process, ensuring seamless coordination between creators and the brand.

Effective Integrations:
Integrations within existing content tend to perform better and offer more value for money compared to dedicated videos, especially when targeting niche audiences.
Audience Alignment:
Focusing on Pokémon channels, as suggested by the client, was effective in reaching the target demographic, though the success varied between integrations and dedicated content.
Time Zone Management:
Efficient coordination across different time zones is crucial for the smooth execution of international campaigns.

Effective Integrations:
Integrations within existing content tend to perform better and offer more value for money compared to dedicated videos, especially when targeting niche audiences.
Audience Alignment:
Focusing on Pokémon channels, as suggested by the client, was effective in reaching the target demographic, though the success varied between integrations and dedicated content.
Time Zone Management:
Efficient coordination across different time zones is crucial for the smooth execution of international campaigns.

The campaign successfully generated significant visibility with over 720,000 views.
Despite the dedicated video's underperformance, the integrations performed exceptionally well, delivering strong ROI in terms of views.
The campaign facilitated a clean and fast process, ensuring seamless coordination between creators and the brand.